Wednesday, June 25, 2014

Go Green Your Wardrobe


Transcript:How to Green Your Wardrobe

Green fashion is the newest frontier in sustainable living. There are
amazing, amazing innovative fabrics happening right now that are available
on the market, like fabric made from corn; soy cashmere made from excess
from the food production world, which is just as lux and supple and
traditional cashmere. There is coconut shell fabric; there's bamboo which
is microbal, which helps you sweat. There are organic fibers, there's linen
which is actually flax seed which takes a lot less water to grow; and
microfiber, which is an amazing alternative to leather as well as wax
canvas. It's biodegradable, so it doesn't sit on the earth's surface
forever. It eventually biodegrades and it's also made in a cleaner, greener
way.

One of the things I'm really excited about is innovative technologies like
Olsen House which just looks like a cool, edgy shoe from a modern designer,
but actually it's made from microfiber and PET which are recycled TV
screens and recycled water or soda bottles, which is just so cool. I love
Beyond Skin. Look at these chic shoes that are made from plant-based fibers
-- how awesome.

Cri de Coeur, another really cool line; Ming shoes out of Los Angeles.
There are so many ways of thinking about sustainability, from buying Fair
Trade ethically mined diamonds to these amazing necklaces and this jewelry
by Adina Mills, which are all found stones. They are imbued with so much
wonderful energy. Or these pieces that are made from recycled plastics. Or
Dirty Librarian chain, a sexy name, right? Buy this designer out of
Brooklyn. All of this is made locally from found dead stock of pieces, so
maybe a jeweler closed down 50 years ago, and there's all this dead stock.
She makes amazing, super couture pieces from it. I'm sure you guys have
seen these on the market. These are fantastic beads, beaded necklaces that
are made in Rwandan cooperatives by women who are learning a skill and
making these amazing, very cool looking beaded necklaces.

There are so many innovations every day happening in vegan fashion. But
really the most exciting innovations in fashion have always come from
vintage inspiration like florals are really hot this season, so I'm excited
to get to wear my grandma's jacket. Some pretty good stuff, right? This
didn't cost me anything, and it's as green as it gets to buy vintage or
wear vintage. So, always start in your mom's closet, like I found this gem
from the 80s, this Norma Kamali piece with these awesome long arms.

My mom's closet -- how awesome. But then there are amazing designers who
are doing really interesting things, like Dalia who's a Los Angeles based
designer who does all vegan gowns. They're all eco friendly vegan gowns, and
she has thousands of options that are just so chic and so innovative. I
also am really excited about Eco Swim which is a plant-based recycled
bottled swimwear line. This is one of their cover ups. They make super sexy
bikinis, just in time for summer.

If you're saying, "I miss my leather, I want to wear leather," well you
know you don't need them now for your shoes, but what about sexy things
like leather skirts or leather pants? There are so many options. Karen Kane
makes great faux leather skirts. This is a faux crocodile print miniskirt
which is sexy for next season. And I'm a big fan of Hatch maternity wear
when I'm pregnant with my boys. These are just sexy, straight leg maternity
leather jeans, vegan leather jeans, which are fantastic.

Of course, the dress that I'm wearing today is Daniel Silverstein's Zero
Waste, which is an innovative style of fashion where there's zero waste in
the production of the design. I love a designer named Mia [inaudible
0:03:30.3] out of New York City, because she makes all of her things here
in New York. They're not made in a factory abroad, so she's really doing
things by hand using really light earth, light fabrics that are not hurting
our planet. They're all cruelty free and they're so chic, and the design is
so fashion forward and linear.

I really love this line Naketano, out of Germany, because he does things
like great men's hoodies with leather vegan hoods. There are no skins used
in his designs whatsoever; no fur, no feathers, no wool, no silk. Cruelty
free fashion does eschew all animal byproducts. But clearly, it doesn't
stop us from looking fabulous. I also really dig Claire Farwell designs.
She's a London designer who uses really progressive fashion forward fabrics
and no animals have to die.

A lot of people buy their clothes on flash sales right now, which are
amazing ways to get insane deals on your favorite designers. But now, you
don't have to just scroll your regular, general flash sale website to find
them. You can look on green flash sale sites, and join them and get down
with a new eco designer every day. And the exciting thing is, you get to
learn so much and explore new, really innovative fabrics, and almost
superior ways of making clothes and making people look fantastic.

Wearing Vintage Clothing is Recycling!

Every time you buy or wear vintage clothing instead of newly manufactured clothing you are recycling. That clothing is getting a second chance and being saved from the landfill every time you wear it. With an average of 11.8 million tons of clothing per year getting thrown away, you can rest easy knowing you won’t be making a 68 pound contribution to that number like theaverage American does.

Vintage Clothing Uses Less Resources

For every new item of clothing that is made, there is a substantial carbon footprint left behind by its manufacturing. There's the fuel used to manufacture materials, fuel to transport materials to factories, fuel to power the factories machines, fuel to ship the finished product; it all adds up to a pretty large amount for something so small. The amount of energy needed to produce vintage clothing is zero. Plus, since most vintage retailers buy wholesale in bulk from rag houses , the cost to transport those items ends up being only a fraction of a cent.

Vintage Clothing is Healthier

Vintage clothing is healthier for you and for the planet. The dyes, chemicals, and processes used to produce wrinkle resistant, colorfast, soft, unshrinkable clothing are not what anyone would call eco-friendly. Often the waste from manufacturing clothing like jeans is dumped into the water supply in whatever third world country their manufacturing facility is. Why would you want that chemical weight on your body or on your conscience?

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